Nigeria’s top filmmaker, Mosunmola Abudu, known as Mo Abudu has enlightened Nigerian filmmakers on how to break into the global market.
Abudu, who is the founder of the EbonyLife group, urged the filmmakers not to deviate from the authenticity of stories, while telling African stories, citing it as one of the tricks of breaking into the global market.
While delivering her keynote address at a two-day conference organised by the Nigerian Film and Video Censors Board, NFVCB, Abudu said, “The first thing is to understand that there is a difference between a local audience and a global audience and that is nothing wrong. Once you define where your marketplace is, you hold it on and work in that space, but if you decide that you want to work in the global space, there is a guideline I would like to suggest for you to thrive. One of them is that we are authentic to the story that we are telling and I find that as Nigeria we are quite authentic but we try to move into spaces that are not ours. We are trying to be who we are not and that may be distracting from who we are, people understand this is real and this isn’t. So, I think it is very important that we tell our stories as Africans and Nigerians that we remain authentic to those stories we are telling.”
The producer also touched on the importance of collaboration to enable the film to meet international standards.
